Unconventional Thinking

This temporary exhibit deals with the complex process of innovation and the difficulty of bringing a good idea to market. It showcases ideas and inventions designed in and around Waterloo, Canada. Inventions ranging from BlackBerrys to recycling bins are displayed, while a multiplicity of large ‘trading cards’ gives physical form to less tangible, idea-based inventions.

Role included exhibit graphic design in conceptual and early design development stages, setting the graphic direction and creating preliminary templates for all exhibit components –– intro panels, ‘trading cards’, wall treatments, and inforails.

Designed at Reich+Petch, it is a Design Edge Canada Regional Design Awards 2012 finalist. Photos by Jiri von Drak.

Type: Temporary Exhibit. Status: Built. Date: 2012. Location: Waterloo, Canada. Office: Reich+Petch Design Int’l. Client: Waterloo Region Museum. Award: Finalist, Design Edge Canada Regional Design Award.


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